The AMELIORATE blog is a celebration of soft, smooth skin!   Without AMELIORATE, we know that thousands of you would be covering your arms and legs, stressing about the summer and wishing you could put a t-shirt on like everyone else.  Well miracles do happen: exfoliate that skin, slather on our Transforming Body Lotion and go out and be happy!  Feel those beautifully soft new limbs of yours.  Be body confident.

Blog

Re-new, Refresh, Reveal

With summer on the way, 40% of the population – with teenage girls and brides-to-be at the top of the list – will be sighing with frustration at the rough, dry bumpy skin on their arms. Officially known as Keratosis Pilaris, commonly called ‘chicken skin’, and hated by the masses of people who have this largely genetic condition. In our image obsessed world, having to make the choice between the latest fashion and feeling comfortable in your own skin is an ongoing dilemma. Add Read More...

New News at AMELIORATE

It’s a very exciting day for us at AMELIORATE. Our first blog, our new website, new packaging, renamed products but most special for us this week is our new Fragrance Free Transforming Body Lotion! Fragrance Free Body Lotion Fragrance is all about personal choice. We know that some of our customers prefer a neutral base so they can layer on their favourite perfumes or aftershaves and now they can with our Fragrance Free body lotion. It has the same formulation and benefits as Read More...

AMELIORATE: the brains behind the scenes

I’ve been working as a cosmetic formulator the whole of my career, over thirty years! In that time I’ve been lucky enough to work on many exciting projects for key brands in the beauty industry but few formulas have ended up being ‘game changers’like Ameliorate Body Lotion. We met Annette and I’m ashamed to say until then I was unaware of KP. It just wasn’t a skin condition we ever consider when formulating body products. Clearly I wasn’t the only Read More...

Annette – My Skin Journey

I first became conscious of my skin as early as primary school. It was rough, bumpy and felt like sandpaper, and I did everything in my power to cover it up. Swimming lessons were my worst nightmare. I particularly hated how my arms looked and, as a fashion-conscious teenager, shopping for clothes wasn’t much fun. Strappy tops were never an option so I always plumped for the safety net of three-quarter length sleeves. I literally tried anything I thought might Read More...